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What We Learned at WebExpo 2017

Some people think that graduation is the end of your education. And then you work for the rest of your life. But we don’t believe in this.



Every day gives you an opportunity to learn something amazing about the world we live in. We simply love to go “back to school”. You want to know where we went last time? Our team participated at the two-day WebExpo conference in Prague and we are excited to share some of our insights and impressions.

The program was packed with lectures about business, development and design. Since we were five, we attended most of the lectures but we won’t overwhelm you with all the details. Let’s focus on the what each of us liked the most.


Marek’s photo from WebExpo 2017


Marek’s pick: Shortening the feedback loop, or how to avoid software development problems by Ondřej Mirtes

Key message: Do it lean. Publish often and learn fast.

Release is not a project but a process. Snapchat releases 40 times a day, while Amazon releases every 11 seconds. Majority of companies are not able to release so often but that does not matter. The most important thing is to shorten the process. From one year to one month, from one month to one day. Throughout the whole process it is essential to gather feedback from users, trust automatization and testers and avoid bugs as much as possible. New releases might not be absolutely perfect but they should always be better than the previous versions. Deployment can be done anytime.

Vít’s pick: How to: What developers should do to take away work from SEO specialists by Pavel Ungr

Key message: Developers need to master technical aspects of SEO.

Developers and SEO specialists rarely cooperate and while SEO specialists think developers should work on SEO, developers don’t think it’s their job. But it turns out that if developers learnt certain technical SEO skills (such as canonization, web crawling, filtering, paging, SPA application, indexing, redirecting, automatization and data logging) everyone including clients would be better off. This doesn’t mean that developers should do copywriting, UX, CRO, analysis and strategy. On the contrary, they should focus on the technical side of the job. In case this idea got your attention, you can go through the SEO check-list for developers.


Photo by Serpstat on Unsplash

Dominik’s pick: How and why to solve big web accessibility by Radek Pavlíček

Key message: Make your website accessible for disabled people.

Making websites accessible for visually impaired people is becoming more popular for operators and creators of big websites such as Monster, Seznam (a Czech search engine), Muni (a server of the Masaryk University) and iRozhlas (the Czech Radio). But does it make sense for small websites considering the cost of implementation? It seems that it does. People have different motives for adjusting the website. It can be adhering to legislation guidelines, receiving a certificate/logo, promoting social responsibility or bringing inspiration. When implemented in the early stage, the costs are lower.

It all sounds pretty interesting, right? Lean releases, technical SEO developers and accessible websites. But there was much more than that. Do you want to hear what Dominik thought?

“It was my first WebExpo conference and I really enjoyed it. For me, the most interesting lecture was the Interactive Email by Mark Robbins. He showed that even if the situation with styling and creation of interactive e-mails is quite poor, there are various hacks which can simulate the interactivity. We saw a whole questionnaire and a 3D game programmed into the email box. It was quite impressive.”


Interesting Tesla picture in the WebExpo venue

And which lectures got Jan’s attention?

“The first one Using Hacking as a Service by Balazs Kutil was a great introduction into the world of good (white-hats) and bad (black-hats) hackers. Hiring white-hats to hack into your system can eventually be good for you. They find the blank spots, you repair them and release a safer website. The other lecture was Microsoft Power BI as a tool for business design and development by Honza Mayer. You can connect it to different sources of data (Excel, DB, Internet pages etc.), it pulls the data into tables and you can analyze it and create visualizations, reports and dashboards. It’s a pretty powerful tool.”

So, that is about it. It was fun and we learnt a lot. We are already looking forward to the next WebExpo in 2018. Will Rascasone team see you there?


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