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A blog is a website with posts dealing with a variety of topics. In the original sense of the word, it is a kind of online form of a notebook or diary.

In the context of SEO and marketing, a blog is a relatively cheap and effective means of gaining organic traffic. Therefore, companies often add blogs to their websites and use them to inform about news from their business sector, give advice on how to work with the products they offer, etc. The moment these posts are written with SEO in mind (for example, keywords are used in them), the blog then appears in search results. Thus, the company promotes itself without the use of PPC advertising.


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