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Copywriting is the field of copywriting that deals with the creation of advertising and promotional texts for the web, social networks or email marketing.

Copywriters must have at least basic knowledge of marketing, SEO, typography and perfect spelling. Only then can they tailor the texts to your target audience and write them in a way that will attract customers and search engines. Many website owners make mistakes and find it easier to save on texts, so they write them themselves. However, texts that do not respect the web structure or do not work with keywords have little chance of ranking on the top of search results.


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