Landing Page

A landing page is a web page that is specifically designed to sell services or goods. It is therefore one of the most important pages on the web.

The aim of the landing page is to attract the customer, keep him on the site and lead him to the desired goal - to conversion. In addition to organic search, landing pages are also used as a destination for PPC and newsletters. So you can use a landing page to sell a product or service or to register for a webinar.

The structure of the landing page should include eye-catching graphics, catchy text and appropriately placed CTAs.