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Linkbuilding is an umbrella term for the process of acquiring backlinks and related techniques.

A backlink is a link that leads to your website or application from another website. Thus, it is an external link that is of great importance for SEO.

In fact, search engines such as Google see a backlink as a symbol of content quality and site authority, as it is these text or image characteristics that typically lead to the sharing or mention of other content.

The basis of a linkbuilding strategy is the so-called internal linkbuilding - the thoughtful interlinking of related pages on the web. The basis of internal linking is the navigation (menu), which should appear on all pages of the website and lead to all important pages. However, links from the body of the site, for example from blog texts, are also important.


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