POP-UP windows

Pop-up windows are pop-ups that appear above the content of websites, e-shops or web applications. The purpose of using them is to catch the visitor's attention and draw their attention to the products or discounts on offer.

Similar to CTAs, pop-ups are a fundamental, albeit more aggressive, element of many digital product marketing strategies. However, caution must be exercised when working with them so as not to put visitors off.