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In the context of digital product development, the word analytics covers the process of evaluating data and related tools.

Analytics platforms, such as Google Analytics or Google Search Console, are used to collect data about the use of websites and applications. The data provided here then serves as a means to evaluate goals as well as to assess marketing strategy. It is through analytics tools that you can measure the success of a website or app and its sub-parts and optimize it for higher conversions.


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