Meta Pixel (Facebook Pixel)

A meta pixel (formerly the Facebook pixel) is a piece of code that is added to a website to measure, optimise and build advertising campaigns.

It is therefore a marketing tool to use if you are promoting your content through PPC ads. You can use the data obtained through Meta pixel to better understand the interaction between the user and the website, as well as to define your target audience more precisely. The biggest advantage of this tool is the sophisticated retargeting, i.e. re-reaching users who have already visited your website. Thanks to this, you work with real data and can better target your ads not only in terms of user group but also content.