Machine Learning (ML)

Machine learning is a field that creates models that can be used to automate and analyse data that a human would not be able to comprehend.

Machines go through the same learning process as humans. They first acquire data with help (and later independently) and make connections between them. Over time, they can, for example, tell a dog from a cat and match their characteristics.

The main application of machine learning is in analytics. Machines can process much larger amounts of data (and faster) than humans. Thanks to this, we can find out more detailed information about, for example, the behaviour of visitors to a website or e-shop, the efficiency of production processes or the future development of market demand.