Monetization

Monetization refers to the process of monetizing a digital product. In the context of mobile apps, it refers to the processes by which an app starts generating profit.

Many monetization techniques are used in practice. Premium features are very common today, where the basic functionality of a game or app is supplemented with options for which you have to pay (for example, a premium Spotify account that removes ads).

The most used technique is then displaying ads. In this case, earnings depend on the number of times the banner ad is viewed or clicked. This monetization practice is particularly suitable for games and less used applications.

In games, in-app purchases are also often used. Players purchase premium in-game products such as skins.